Exclusively exhibiting urban, pop, graffiti, street art and culture, globally. Extreme Art™ -- art without boundaries.
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Steven is a entrepreneur, provocateur and serial philanthropist. His career is focused on creating and developing start-up and mid-sized companies from seed financing to monetization via acquisition or IPO. His portfolio is entertainment companies with licensed properties and / or patented technology.
Stacey has a long distinguished career in sales focused on driving revenue, branding and innovation on a global scale. Her passion for art and music includes a wide range of genres and can now fuse her work experience and passions to next level customer experiences.
Avron has had spent his career transforming and building successful businesses. Most recently he spent a number of years providing strategic advice to blockchain startups in the security token and DeFi space.
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TWO TWO is the world’s first Interactive Art Gallery. It resides contemporaneously within the convergence of the actual and the virtual. The work of visionary, established and emerging artists is merged with multi-dimensional technology to promulgate co-existence with illustrative imagination.
An NFT (or non-fungible token) is a unique token that resides on a blockchain. As it is unique there can only be one of them and it cannot be divided into parts or multiplied. At its most simple level it is a digital rights management tool that provides an immutable record of ownership which is verifiable on the chain. NFTs contain smart contracts which enforce the way they operate and these smart contracts are visible to all.
We have our view of what art is. It may be different to yours.
Anything digital can be encapsulated within an NFT. This includes but is not restricted to graphics, movies, music, voice recordings or any combination of these. Once a piece of digital art is encapsulated in an NFT and minted on chain, the record of its existence and all its subsequent trades is immutable and transparent. The only way it can be removed is for it to be “burned” if this functionality is provided for in the smart contract a specific NFT.
In short, an Art NFT is a work of digital art that resides within a token which provides an indisputable digital rights management mechanism.
Before we start with NFTs, let us start with real world law. Copyright and ownership are dealt with in the normal way. If the artist owns the rights to piece of digital art by law, this cannot be taken away by the blockchain and is enforceable by law.
But, once an artist has decided to sell a work of their art as an NFT, how is the NFT traded and who owns it?
At the start of the process, the work is minted within an NFT or set of limited copies on chain. Note that even as set of limited copies each NFT is still unique as even if the artwork is the same is one of the total or 2 of total and so in a series.
A minted NFT is placed in a wallet on chain and can be traded with or gifted to another wallet. Think of a wallet a person’s account and that anything contained in that wallet is property of the owner of the wallet. The power of the chain is that it creates an immutable and transparent record of proof of
existence of the NFT, its location in a particular wallet and its record of all previous trades.
To be absolutely clear, although the whoever owns the wallet owns the NFT, any encapsulated artwork still has all real-world copyrights associated with it.
Before the artist can be compensated the NFT must be sold. There are two ways of doing this, via real world trading and by selling the NFT on chain.
A real-world trade involves the artist selling the NFT to someone offline and then transferring the NFT to the purchaser’s wallet. There are applications for this, but we are going to focus on the more exciting world of selling on chain as it opens a global market.
When selling on chain, a transaction is completed between the buyer and the seller. The smart contract in the NFT automatically governs the trade of the NFT according to any rules of sale that might be set. Examples include fixed price sales, auctions, Dutch auctions, reverse Dutch auctions, the possibilities are endless. Once the sale is concluded, the smart contracts manage the transfer of the NFT to the buyer’s wallet and the transfer of the crypto currency payment to the seller’s wallet.
Once the crypto currency has been received it can be exchanged into real currency, e.g USD, via established exchanges in the same you might convert EUR to USD.
There are a number of benefits to selling digital art as an NFT, we will deal with a few of them here.
Digital rights management is built into the NFT. At all times there is an undisputed, transparent and indelible record as to who own the NFT. It is not possible to copy the NFT and therefore, even if someone copies the art, there is an immediate way of identifying this.
In addition to this built-in security, it is possible to build into smart contracts rules of payment. At the simplest level, this means that for future and ongoing sales a portion of the sale price can be returned to the original owner. This means that an artist can continue to benefit from proceeds of
their work on all future sales without having to even be aware that the transaction has taken place.
TWO TWO, as a gallery committed to extreme art and breaking down boundaries, has put in place the infrastructure and mechanisms to do this. We provide the technical and marketing capability to sell our artists digital art as NFTs. All we require is the digital file.
One of the powers of the chain is that it creates an immutable record of the existence of all NFTs and their history of trades. We will give you the know-how to track each and every NFT that has your work on chain, along with all trades and what they have sold for.
It is correct that there are many sites that will allow an artist to mint and distribute an NFT. Yet, while we have a strong belief in real underlying value existing in the artwork itself attached to the NFT, there is more to creating a successful business than simply having great works for sale on the gallery wall. Here are a few of the ways that TWO TWO adds real underlying value:
- We have deep skills in a rapidly changing crypto market which enable us to work effectively with artists to help you best select and position your works.
- We specialize in marketing both to the crypto and non-crypto community. By activating NFT collectors and influencers we are best able to position your works for sale in both the primary and secondary market.
- We are building more than a simple storefront. Our NFT platform will give artists access to enhanced NFT features beyond simply managing sales and distribution of payments, as currently available at NFT storefronts. Our aim is to make sure that all NFTs on our platform are desirable and tradable. A very simple example of this, and we have more, is enabling artists to create a series which when collected in its entirety unlocks additional benefits (examples include but are not limited to discounts on the TWO TWO platform, a new NFT, animating the NFT, the possibilities are endless).
In short, TWO TWO is more than just a conduit to a virtual gallery wall. Our ability to develop functionality into NFTs which is not readily available to artists combined with our deep experience in crypto and real world marketing adds value that is not easily accessed elsewhere.