6 Benefits of Buying Original Art

November 21, 2021
Learn With TWO TWO

We're not just talking about original art here. We're talking about art that has the potential to change the way we see the world

Now more than ever, art raises more questions than it gives answers. With the rise of NFTs and blockchain news, we'd be surprised if you're not questioning what's going on. 

Keep reading if you'd like to make some sense of what's going on in the world of modern art and what the benefits are of investing in that world.

1. Buying Original Art Means Buying Into the Future

Now is the time to buy art. With artists having struggled through the pandemic and social media making it difficult to see the forest for the trees, it can feel like we are hovering in uncertain times. 

Uncertainty and doubt lead us to seek out relief, inspiration and, dare we say it, hope. Think about everything that has happened in the last two years? 

We saw an exponential rise in the trading of cryptocurrency and, with it, the birth of a new age of art. While NFTs have been around since 2012, they have only really gained worldwide traction since 2019. 

This only proves now is truly the ideal time to make an investment in art. You are not only supporting the growth of a new ecosystem, you're buying into the future itself.

2. Help the Artist, Help the Art

If you're buying work from an artist, whether they paint with watercolors or sell digital trading cards on the blockchain, it's clear you value their work. You're not just engaging with them as creators, you're seeing the people behind the proverbial lens. Art is inherently tied to identity in one way or another.

When you support artists, they are able to make more art. A simple formula, truly, and one that can only benefit both of you. Given more freedom and space to grow, who knows what the artist will accomplish next? 

Even if you're supporting an already well-established artist, the validation you give when you purchase a work goes far beyond a simple monetary transaction. 

It means you're supporting the growth of creativity. What a wonderful way to be involved in someone's journey.

3. On the Topic of Wealth

We have to touch on this because it's fairly common knowledge that art is classed as an investment. In fact, there have been arguments over the last decade or so to move art into the category of a new asset class. 

There are several factors to consider when assessing an artwork for future value. The rarity of a piece, the notoriety of the artist (or artwork), and the authenticity and condition of the item all play a part in its monetary value. The last consideration would only really apply to the works of older, long-dead artists, but it's worth mentioning. 

All that being said, however, it's not a guarantee your new acquisition is going to bounce significantly in value. A good example of this was the sale of Edvard Munch's The Scream, which sold for nearly $120 million in 2012, but his other works have actually done poorly on the market. 

There isn't really a reliable way to tell if the artwork is going to one day become extremely sought after. If you do your research well and invest in pieces by artists who have some notoriety (even infamy), then your chances are certainly higher.

At the end of the day, people will pay what they think something is worth, and it's up to the artist to make something of their work.

4. A Moment for Self Expression

Buying original art is an adventure. It's a story. It's also undeniable that original works bring a dynamic into your space like no other can. Art can show the personality of the buyer, their personal taste, and sense of aesthetic and comes with the added bonus of being a great conversation starter too.

Buying a piece of art is an emotional moment. We don't need to get too sappy with it, but you've obviously connected with a piece enough to part with your hard-earned money. There is no such thing as bad or good art, simply art that has ties to your own ideals.

5. Art as Artifact

People have always relied on art to capture historic moments and serve as a record for future generations. Art has a particular ability to capture the experiences we encounter in a particular moment. It is able to help us relive experiences from the past. 

Art has the unique power of preserving information in such a way that we can learn, evolve and become better overall for it. This is critical for anyone striving to usher in a new era of change.

This feeling of art's political and cultural relevance may encourage first-time art buyers and young people to invest. They should choose art that inspires them and represents their values. 

Supporting artists who are documenting the changing times we're living in is an excellent way of not only serving the future but remembering where we came from.

6. The Value of Originality 

Knowing you have something no one else in the world does instills a certain sense of pride. It's a good feeling and one that should be encouraged. 

In the age of mass consumption and consumerism, it only makes sense to seek out things that feel authentic and original. There is a certain distinction to original art that makes it stand out as something exceptional, as something to be valued. 

Easily, one of the biggest benefits of owning an original piece of work, beyond supporting artists, beyond making big art investments, is knowing that what you have brought into your life is one-of-a-kind. 

The value in this cannot be understated.

Investing in Art = Investing in the Future

In a world that devours and consumes almost everything it can, taking the time to savor art, creativity, and originality is an important thing to do.

These days, buying original art isn't necessarily about walking into a high-street gallery or auction and picking up the oeuvre of an old master. It's about innovation, interaction, and immersion. 

To see what we're all about in this changing world, head on over to our gallery to get a sense of the art we want to support. Otherwise, please contact us if you have any further questions about how you can get involved.

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